Once you stop learning, you start dying

CV Lydia Einenkel – Curriculum Vitae – Resume

  • Performed Strategic and Technical In-House SEO and Data Analytics for a Multilingual Site.
  • Evaluated and integrated various software solutions to scale operations, including the use of large language models (LLMs) as daily assistants, naturally incorporating AI into my workflow.
  • Set up GDPR-compliant marketing analytics using Google Analytics 4 (GA4) and Google Tag Manager (GTM), including event tracking, lead funnels, and custom variables for parameter extraction and testing/debugging with Tag Assistant.
  • Created custom reports in GA4 for stakeholders and dashboards in Looker Studio with action buttons and dynamic filters by joining several data sources and adjusting different data formats.
  • Collaborated closely with Content Manager, IT, Brand, Social, and local teams.
  • Conducted several internal training sessions and workshops on content creation and SEO.
  • Performed several SEO audits and regular SEO performance analyses.
  • Used the status quo and gap analysis for benchmarking and to develop a roadmap
  • Focused on crawl and index management and entity SEO.
  • Was the Channel Owner of SEO at a fully remote company with an international team
  • Managed and mentored working students who reported directly to me
  • Researched, compared, and set up a  SEO tool stack
  • Developed a new taxonomy based on semantic clusters. Included a redirect list and requirement analysis with a resource plan and time estimate as a Gantt chart to get stakeholder buy-in.
  • Focused on technical SEO (JavaScript site) with regular audits
  • Managed crawling and indexing on a site with 1 million pages
  • Created a content strategy for the blog and implemented it
  • Performed regular keyword research and keyword mapping
  • Optimized taxonomy and content hubs
  • taught myself SQL in order to work with BigQuery for creating semantically related clusters to execute entity SEO rather than a strict keyword focus
  • Was in charge of blog Content Management (planning, briefing creation, editing)
  • Onsite SEO (internal link building, meta optimization)
  • Conducted basic SEO analysis like speed, CWV, copy-ranking, technical errors, potential competitors
  • Taught myself SQL in order to work with BigQuery
  • Worked in interdisciplinary teams with devs, product, marketing, and various stakeholders

09/2021–04/2022: Social Worker (Berufsbildungszentrum Kreis Kleve e.V.)

  • Conducted vocational preparation lessons for refugees
  • Taught as a Lecturer in IT and German as Foreign Language (DaF)
  • Worked as a Counselor in a Refugee Camp

12/2019–09/2021: Freelance SEO-Specialist & Student

  • Provided SEO training sessions to media agencies and assisted in formulating digitalization strategies
  • Did SEO consulting in the field of Legal Tech (abfindung4u.de)
  • On-site SEO in cooperation with digital agencies

12/2016–11/2019: Senior Digital Marketing Manager – SEO (Prosenio GmbH, Augsburg)

  • Optimized three B2B and B2C web shops focusing on SEO, CRO, and UX.
  • Taught and mentored trainees in SEO and Content Marketing.
  • Developed strategic SEO roadmaps and collaborated with the product team.
  • Implemented technical SEO improvements, including internal link structure, index management, and semantic tags.
  • Developed and executed editorial SEO strategies, including content strategy, keyword and topic research, and briefings for copywriters.
  • Conducted analytics and testing using Tableau, Econda, and Google Universal Analytics.
  • Collaborated closely with developers using Jira.
  • Evaluated various software tools, including recommendation engines and pricing tools.
  • Worked with the procurement team to recommend new products based on trend analysis.
  • Optimized website menus for better user navigation and semantic clustering

10/2013 -08/2018: Freelance Copywriter and SEO Consultant (www.text-express.de)

  • Wrote blog posts, articles, and other forms of content.
  • Developed a comprehensive content strategy that aligns with business goals.
  • Created high-quality, engaging content that appeals to the target audience.
  • Distributed content across multiple channels to reach a wider audience.

10/2016–11/2016: Product Manager (Check24 – Mietwagen, München & Augsburg)

  • Led the development of tablet and desktop sites in an agile environment using SCRUM.
  • Performed competitor analyses and user research.
  • Created concepts and mockups of UX elements and new features.
  • Maintained the product backlog, prioritized tasks, and worked closely with the IT department.
  • Conducted analyses, created performance reports, and presented them to stakeholders.

11/2015–09/2016: Digital Marketing Manager – SEO (PixelProduction GmbH, Wuppertal)

  • Implemented SEO and Content Marketing in an agency with developers and designers
  • Assisted in cross-selling SEO 
  • Consulted clients regarding SEO and Content Marketing
  • Hands on optimization of onpage elements and content
  • Guest blogging and local SEO inclusiding Google MyBusiness Optimization 
  • Did keyword research, analysis, mapping and monitoring

04/2014–10/2015: Digital Marketing Manager (netzkern AG, Wuppertal)

  • Performed operational on-page SEO tasks, including title and meta description optimization.
  • Used regex to create redirects.
  • Conducted link building by creating microsites and publishing press releases.
  • Presented in workshops and consulted with clients, often leading to cross-selling opportunities.
  • Contributed to SEA (adwords), influencer marketing, and brand building initiatives.

06/2013–5/2018: Freelance Digital Copywriter 

  • Authored engaging blog articles for affiliate sites and agencies on topics such as diving, travel, and computer games.
  • Developed website taxonomies for local businesses and crafted tailored content.
  • Served as a ghostwriter for editorial pieces.

02/2013–05/2013: Trainee E-Commerce (Ringekaufen.com, Erfurt)

  • Developed a microsite as part of an eCommerce trainee program.
  • Initiated and conducted a nationwide award for PR and link building, including writing press releases and contacting media.
  • achieved media coverage, including a feature on the radio.
  • Proofread an eBook and contributing to its publication

04/2007–04/2012: Student Assistent (Universität Bayreuth und Universität Erlangen-Nürnberg)     

  • Assisted in setting up an e-learning course and served as a digital tutor.
  • Proofread publications for a professor and conducted extensive library research.
  • Undertook independent research, including travel to the Staatsarchiv Weimar.

09/2011–06/2012: The University of Cambridge (Cambridge, England)

  • Completed an M.Phil in Theology and Religious Studies on a scholarship basis.
  • Mastered Thesis: Conducted an Intertextual Study of Paul and Prophecy, securing a scholarship.
  • Transcribed and translated original handwritten manuscripts of the New Testament not previously studied.

09/2010–05/2011: The University of Edinburgh (Edinburgh, Scotland)

  • Obtained a Graduate Diploma in Religious Studies and Theology, initially as an Erasmus student, later transitioning to a full degree.
  • Focused studies on Hebrew Bible and Second Testament.

10/2007–08/2010: The University of Bayreuth (Bayreuth, Germany)

  • Graduated with distinction in B.A. Cultural Studies, majoring in Religion and minoring in Intercultural German Studies.
  • Selected as a Scholar of the Max-Weber Program Bavaria for highly gifted students, a part of the German National Academic Foundation.
  • Focused studies on interreligious relationships, particularly Judaism, Christianity, and Islam.
  • Completed B.A. Thesis on “Abraham Geiger and the Daughter Religions of Judaism.” with best grade possible

10/2007-06/2009: The Institute of Islamic Studies (Munich, Germany)

  • Certificate in Islamic Theology and Culture 
  • The curriculum included traditional Islamic Studies (similar to Al Azhar University)

07/2007–09/2007: GRINT Centre for Education (Russia) 

  • Attended a Summer School program in Moscow with American peers.
  • Engaged in Russian language lessons and lectures about history and culture.
  • Participated in cultural excursions to deepen understanding of Russian culture.

08/2004–06/2007: Lore-Lorentz Berufskolleg Düsseldorf (Germany)

  • Achieved German Abitur with a focus on Physics and Technology.
  • Successfully completed examinations in Physics, Technology, German, and Religion.