Lydia Einenkel

Once you stop learning, you start dying

CV Lydia Einenkel – Curriculum Vitae – Resume

Table of Contents

Lydia Einenkel’s CV

click here to see the short CV

Lydia’s CV short version

Diverse Educational Background: Lydia Einenkel holds advanced degrees from prestigious universities and has a broad base in humanities and linguistics.

Continuous Learner: Self-taught skills in emerging technologies and data analytics, demonstrating a commitment to ongoing professional development.

Interdisciplinary Roles: Transitioned skills across various fields from content creator via digital marketing generalist to technical SEO specialist, emphasizing versatility and adaptability. Also teacher and social worker.

Leadership and Training: Led focus teams and mentored individuals in diverse settings, conducting training sessions and workshops to enhance team capabilities. Within 1 year, all trainees got a permanent position as junior digital marketing manager.

Content- and Digital Marketing Strategy: Developed and implemented content strategies that align with organizational goals

Strategic and Technical SEO Expertise: Advanced roles in SEO management across international settings, integrating AI and analytics tools in the daily workflow to enhance efficiency and ROIContent Here

Professional Experience

03/2023-present: Global SEO Manager (Speexx, Munich)

  1. Performed Strategic and Technical In-House SEO and Data Analytics for a Multilingual Site.
  2. Evaluated and integrated various software solutions to scale operations, including the use of large language models (LLMs) as daily assistants, naturally incorporating AI into my workflow.
  3. Set up GDPR-compliant marketing analytics using Google Analytics 4 (GA4) and Google Tag Manager (GTM), including event tracking, lead funnels, and custom variables for parameter extraction and testing/debugging with Tag Assistant.
  4. Created custom reports in GA4 for stakeholders and dashboards in Looker Studio with action buttons and dynamic filters by joining several data sources and adjusting different data formats.
  5. Collaborated closely with Content Manager, IT, Brand, Social, and local teams.
  6. Conducted several internal training sessions and workshops on content creation and SEO.
  7. Performed several SEO audits and regular SEO performance analyses.
  8. Used the status quo and gap analysis for benchmarking and to develop a roadmap
  9. Focused on crawl and index management and entity SEO.

05/2022-02/2023: SEO Specialist (eduki marketplace, Berlin) 

  • Was the Channel Owner of SEO at a fully remote company with an international team
  • Managed and mentored working students who reported directly to me
  • Researched, compared, and set up a  SEO tool stack
  • Developed a new taxonomy based on semantic clusters. Included a redirect list and requirement analysis with a resource plan and time estimate as a Gantt chart to get stakeholder buy-in.
  • Focused on technical SEO (JavaScript site) with regular audits
  • Managed crawling and indexing on a site with 1 million pages
  • Created a content strategy for the blog and implemented it
  • Performed regular keyword research and keyword mapping
  • Optimized taxonomy and content hubs
  • taught myself SQL in order to work with BigQuery for creating semantically related clusters to execute entity SEO rather than a strict keyword focus
  • Was in charge of blog Content Management (planning, briefing creation, editing)
  • Onsite SEO (internal link building, meta optimization)
  • Conducted basic SEO analysis like speed, CWV, copy-ranking, technical errors, potential competitors
  • Worked in interdisciplinary teams with devs, product, marketing, and various stakeholders

09/2021–04/2022: Social Worker (Berufsbildungszentrum Kreis Kleve e.V.)

  • Conducted vocational preparation lessons for refugees
  • Taught as a Lecturer in IT and German as Foreign Language (DaF)
  • Worked as a Counselor in a Refugee Camp

12/2019–09/2021: Freelance SEO-Specialist & Student

  • Provided SEO training sessions to media agencies and assisted in formulating digitalization strategies
  • Did SEO consulting in the field of Legal Tech (abfindung4u.de)
  • On-site SEO in cooperation with digital agencies
  • Studied Social Studies and Psychology at Heinrich Heine Universität Düsseldorf and Universität Essen-Duisburg (120 CP but no degree because after Corona remote study wasn’t possible anymore)

12/2016–11/2019: Senior Digital Marketing Manager – SEO (Prosenio GmbH, Augsburg)

  • Optimized three B2B and B2C web shops focusing on SEO, CRO, and UX.
  • Taught and mentored trainees in SEO and Content Marketing.
  • Developed strategic SEO roadmaps and collaborated with the product team.
  • Implemented technical SEO improvements, including internal link structure, index management, and semantic tags.
  • Developed and executed editorial SEO strategies, including content strategy, keyword and topic research, and briefings for copywriters.
  • Conducted analytics and testing using Tableau, Econda, and Google Universal Analytics.
  • Collaborated closely with developers using Jira.
  • Evaluated various software tools, including recommendation engines and pricing tools.
  • Worked with the procurement team to recommend new products based on trend analysis.
  • Optimized website menus for better user navigation and semantic clustering

10/2013 -08/2018: Freelance Copywriter and SEO Consultant (www.text-express.de)

  • Wrote blog posts, articles, and other forms of content.
  • Developed a comprehensive content strategy that aligns with business goals.
  • Created high-quality, engaging content that appeals to the target audience.
  • Distributed content across multiple channels to reach a wider audience.

10/2016–11/2016: Product Manager (Check24 – Mietwagen, München & Augsburg)

  • Led the development of tablet and desktop sites in an agile environment .
  • Performed competitor analyses and user research.
  • Created concepts and mockups of UX elements and new features.
  • Maintained the product backlog, prioritized tasks, and worked closely with the IT department.
  • Conducted analyses, created performance reports, and presented them to stakeholders.

11/2015–09/2016: Digital Marketing Manager – SEO (PixelProduction GmbH, Wuppertal)

  • Implemented SEO and Content Marketing in an agency with developers and designers
  • Assisted in cross-selling SEO 
  • Consulted clients regarding SEO and Content Marketing
  • Hands on optimization of onpage elements and content
  • Guest blogging and local SEO inclusiding Google MyBusiness Optimization 
  • Did keyword research, analysis, mapping and monitoring

04/2014–10/2015: Digital Marketing Manager (netzkern AG, Wuppertal)

  • Performed operational on-page SEO tasks, including title and meta description optimization.
  • Used regex to create redirects.
  • Conducted link building by creating microsites and publishing press releases.
  • Presented in workshops and consulted with clients, often leading to cross-selling opportunities.
  • Contributed to SEA (adwords), influencer marketing, and brand building initiatives.

06/2013–5/2018: Freelance Digital Copywriter 

  • Authored engaging blog articles for affiliate sites and agencies on topics such as diving, travel, and computer games.
  • Developed website taxonomies for local businesses and crafted tailored content.
  • Served as a ghostwriter for editorial pieces.

02/2013–05/2013: Trainee E-Commerce (Ringekaufen.com, Erfurt)

  • Developed a microsite as part of an eCommerce trainee program.
  • Initiated and conducted a nationwide award for PR and link building, including writing press releases and contacting media.
  • achieved media coverage, including a feature on the radio.
  • Proofread an eBook and contributing to its publication

04/2007–04/2012: Student Assistent (Universität Bayreuth und Universität Erlangen-Nürnberg)     

  • Assisted in setting up an e-learning course and served as a digital tutor.
  • Proofread publications for a professor and conducted extensive library research.
  • Undertook independent research, including travel to the Staatsarchiv Weimar.

EDUCATION

09/2011–06/2012: The University of Cambridge (Cambridge, England)

  • Completed an M.Phil in Theology and Religious Studies on a scholarship basis.
  • Master’s Thesis: Conducted an intertextual study on “Paul and Prophecy,” utilizing the Second Testament in Ancient Greek and the First Testament in Biblical Hebrew as primary sources. The paper was written in English.
  • Transcribed and translated original handwritten manuscripts of the New Testament not previously studied.

09/2010–05/2011: The University of Edinburgh (Edinburgh, Scotland)

  • Obtained a Graduate Diploma in Religious Studies and Theology, initially as an Erasmus student, later transitioning to a full degree.
  • Focused studies on Hebrew Bible and Second Testament.

10/2007–08/2010: The University of Bayreuth (Bayreuth, Germany)

  • Graduated with distinction in B.A. Cultural Studies, majoring in Religion and minoring in Intercultural German Studies.
  • Selected as a Scholar of the Max-Weber Program Bavaria for highly gifted students, a part of the German National Academic Foundation.
  • Focused studies on interreligious relationships, particularly Judaism, Christianity, and Islam.
  • Completed B.A. Thesis on “Abraham Geiger and the Daughter Religions of Judaism.” with best grade possible

10/2007-06/2009: The Institute of Islamic Studies (Munich, Germany)

  • Certificate in Islamic Theology and Culture 
  • The curriculum included traditional Islamic Studies (similar to Al Azhar University)

07/2007–09/2007: GRINT Centre for Education (Russia) 

  • Attended a Summer School program in Moscow with American peers.
  • Engaged in Russian language lessons and lectures about history and culture.
  • Participated in cultural excursions to deepen understanding of Russian culture.

08/2004–06/2007: Lore-Lorentz Berufskolleg Düsseldorf (Germany)

  • Achieved German Abitur with a focus on Physics and Technology.
  • Successfully completed examinations in Physics, Technology, German, and Religion.